A long-term initiative led by the Russell Family Foundation, the Puyallup Watershed Initiative (PWI) focuses on the stewardship of Puget Sound.  LILT worked with the PWI board to guide them through the branding process, while at the same time creating a suite of print materials including a poster, fact sheet, flier, and postcard that could be later adjusted to the new brand. The resulting logo logo implies the connected nature of the watershed. While the colors are vibrant, they are shown on a earthy brown instead of stark white paper and the brackets let the viewer know that they will included in future of the Puyallup watershed.